Pengaruh Strategi Pemasaran Kepemilikan Emas iB Maslahah Terhadap Minat Nasabah Di Bank Jabar Banten (BJB) KCP Sumedang
Abstract
Marketing strategy is the spearhead for banks to introduce their products to attract public interest. Gold is a precious metal that is in great demand by the public because it is one of the alternative long-term investments with minimal risk. The way to get gold can be by buying or by installments. In fact, many people still do not know about gold installment products. Profitable business opportunities in gold investment have made many companies compete to launch gold products, including Islamic banking in Indonesia. Bank BJB KCP Sumedang seeks to offer gold ownership products as one of the investment options that are in accordance with Islamic principles.This study uses quantitative methods using observation, interview, and questionnaire methods to obtain data on the influence of marketing strategies for ib maslahah gold ownership products on customer interest at Bank Jabar Banten (BJB) Syariah KCP Sumedang. This study took a sample of 62 customers (gold ownership products) during January 2024 - June 2024. The results of this study indicate that marketing strategies have a positive and significant effect on customer interest. This is based on the results of the t-test with a sig value <0.05 and based on the results of a simple linear regression analysis which has a positive or unidirectional regression coefficient value so that it can be interpreted that the better the marketing strategy, the more it will increase customer interest.
Abstract views: 54 | PDF (BAHASA INDONESIA) downloads: 39
Downloads
References
A.Halim, Analisis Investasi di Aset Keuangan. Jakarta: Mitra Wacana Media, ( 2015) Jurnal Hukum Ekonomi Islam (JHEI) Implementasi Investasi Emas Syariah Perspektif Hukum Islam
Mohammad Sholeh,Emas Sebagai Investasi Yang Aman pada saat instrumjen Pada Saat Instrumen Kuangan Lain Mengalami Penurunan, Jurnal Akuntasi AKUNESA
Tiara Agustin, Prosedur Pembiayaan Produk Cicil Emas Di Bank Sumselbabel Syariah Cabang Muhammadiyah Palembang (2022), Jurnal Ilmiah Mahasiswa Perbankan Syariah Sekolah Tinggi Ekonomi i dan Bisnis Syariah (STEBIS) Indo Global Mandiri
Thapa & Shah, (2020) Johny Budiman', Yulfiswandi, Ellen, Florentina Jasmine, Kelvin, Lovis Vernando, Peluang Investasi Emas Jangka Panjang Melalui Produk Cicil Emas BSI, JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif dan R&D. (Bandung Alfabeta, 2016)
Prof Dr Sugiono (2016). Metode penelitian kuantitatif, kualitatif dan kombinasi (mixed methods), Bandung: Alfabeta.
Arikunto, (2014), Prosedur Penelitian Suatu Pendekatan Praktik, Jakarta : Rineka Cipta,
Copyright (c) 2024 Al - Mujaddid: Jurnal Ilmu-ilmu Agama
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Please find the rights and licenses in AL-Mujaddid: Jurnal Ilmu-Ilmu Agama. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author, and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
AL-Mujaddid: Jurnal Ilmu-Ilmu Agama spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, AL-Mujaddid: Jurnal Ilmu-Ilmu Agama permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and AL-Mujaddid: Jurnal Ilmu-Ilmu Agama to distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for its own purposes,
- The right to self-archive the article (please read our deposit policy),
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (AL-Mujaddid: Jurnal Ilmu-Ilmu Agama).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. AL-Mujaddid: Jurnal Ilmu-Ilmu Agama will not be held liable for anything that may arise due to the author(s) internal dispute. AL-Mujaddid: Jurnal Ilmu-Ilmu Agama will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that AL-Mujaddid: Jurnal Ilmu-Ilmu Agama entitles the author(s) to no royalties or other fees.
7. Miscellaneous
AL-Mujaddid: Jurnal Ilmu-Ilmu Agama will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. AL-Mujaddid: Jurnal Ilmu-Ilmu Agama editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.